Mackerode (1)

About Us


Princess Royal Station has been an iconic part of the Mid North landscape in South Australia since the 1850s. The property has been in the hands of the Rowe family for over 20 years starting with the late Bob Rowe and his son Simon. Simon's three children are now heavily involved in the business also. 


The family operation spans from Burra through to the northern Flinders Ranges and comprises historic properties such as the Mackerode Homestead and Princess Royal Station.


Princess Royal Station has rapidly grown since it was purchased in 2000 and has a strong focus on quality and consistency.


Operations include high-quality grain and grass-finished beef, large-scale cereal grain production, livestock trading, Angus breeding, lamb production, an expanding internal freight division and live export quarantine.

Freight Princess Royal (1)

Our Aim

We aim to continue to grow our business, and our staff, to ensure long-term success. By incorporating our rich history, vertical integration, modern methods and technology, we seek to consistently improve our effectiveness and efficiency, all the while ensuring our practices cause the least harm possible to our environment.

Since 2000 the Rowe family, the late Robert, an original co-founder of T&R Pastoral Company and his son Simon, both pioneers in the South Australian beef industry have grown their endeavours to include a number of businesses and properties, generating a wide variety of produce including breeding of cattle, feeding of cattle and sheep, agricultural cropping, cattle commission services, large truck freight operations, also dabbling wine production.

Bob Rowe Cattle Trader

The Great Cattle Trader

Bob Rowe’s biography “The Great Cattle Trader” by Nigel Austin is now available!

"Robert Rowe was a builder of businesses, succeeding where others feared to tread. Starting from humble beginnings, he created three separate empires, a livestock trading business, a meat processing operation and finally an agricultural division including 40.000ha of prime land near Burra in the Mid North of South Australia."

"His success was built on a positive approach to life; he saw opportunities and had the courage to follow them through. When things were bad, or not going the best, his attitude was that you chase any opportunities and never give in."

Only $50 will get you a hardcover copy posted to your door. $5.00 from every book purchased will be donated to the Heart Foundation.

Limited copies are available.

To purchase your copy and for more information please email Katherine or phone 08 8892 2421.