The Stock Journal - Vanessa Binks 2019

SIGNATURE PROPERTIES | Princess Royal's next generation

The Stock Journal | Vanessa Binks

PRINCESS Royal Station has been an iconic part of the Mid North landscape in South Australia since the 1850s and after being in the hands of the Rowe family for 20 years, the next generation are about to bring one of state's largest farming operations into the future.


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Vertical integration on Princess Royal Station

Farming Ahead

Simon Rowe appropriately has received the Kondinin Group and ABC Rural's 2018 Award for Excellence in Diversification, sponsored by Decipher in the Australian Farmer of the Year competition.

The Australian Farmer of the Year Awards is designed to celebrate and applaud the outstanding achievements of those individuals and families making a significant contribution to Australian Agriculture.

Simon was awarded the award at Parliament House in Canberra on the 16th of October 2018 for his hard work, dedication to his business and the industry.

Read more about the award here

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Coolana Angus bull sale success

The Weekly Times | Peter Somerville

"COOLANA Angus’ ‘last hoorah’ bull sale of spring 2016-drop bulls topped at $13,000 in western Victoria last week.

Mark and Anna Gubbins, with their sons Max and Ben, offered 62 Angus bulls, of which 61 sold for a solid average of $6908."

Click here to read the full article 

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Grain-feeding enterprise becomes hub of Princess Royal

The Stock Journal | Paula Thompson 

A 6000-HEAD feedlot business is the hub of Princess Royal’s integrated agriculture business in the Mid North.

Simon Rowe and his father Robert established Princess Royal Station and today, the third generation of the Rowe family is heavily involved, with Simon’s children Rebecca, Jack and Katherine all working in the business. 

Click here to read the full article 

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'Princess Royal Feedlot wins at World Steak Challenge'

The Northern Argus | 2018

For the third year running Teys Australia have entered the premium Angus beef sourced from Princess Royal Feedlot.

Princess Royal Feedlot has received a silver for their Angus beef product in the World Steak Challenge held in London, early July.

Read the full article here 

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'A Beef Bonus for Burra'

The Plains Producer | Andrew Parker

"Approval for the project was granted in August by the State Planning Commission and has been welcomed by the Regional Council of Goyder."

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ROYAL APPROVAL: Buyers Jack Rowe and Luke Bavistock, auctioneer Jono Spence, Mark Gubbins, auctioneer Ross Milne and (front) Martin Beltrame, Max and Anna Gubbins, with the $15,500 sale-topper.

'Princess Royal pays $15,500 high at Coolana'

The Stock Journal | Ian Turner

"South Australian buyers made an interstate raid at Coolana Angus stud’s final autumn bull sale at Chatsworth, Vic, last Thursday, buying more than 60 per cent of the offering.

In the breakdown stud principals Mark, Anna and Mark Gubbins sold 126 of 131 autumn and spring 2016 drops for a sensational $7369 average."

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'Mid North Feedlot Expansion To Create Jobs And Drive Exports'

Invest in Australia | 2018

"The State Government grant will assist with Phase One of the expansion, specifically road construction, bulk earthworks, construction of an effluent pond and solid storage facilities, steel work and trough and solar installation."

"Princess Royal Station’s operations include trading cattle and sheep, broad-acre cropping, cattle commission services, freight, live exports and a wine label called Burra Creek Wines."

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 Princess Royal Station's director and manager Simon Rowe is about to start stage one of the feedlot's expansion.

'Princess Royal Station is supported by Regional Development Fund'

Northern Argus | 2018

"The mutli-million dollar expansion of Princess Royal Station’s feedlot has attracted support from the Regional Development Fund. "

”We are a growing business which prefers local businesses and suppliers and naturally, we proudly employ a large local workforce,” Mr Rowe said. "

Regional Development Minister Geoff Brock said although Princes Royal Station was just out of his Frome electorate he was still excited, as minister, to see this expansion. "


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AuctionsPlus product development manager Ciaran O'Gorman and Princess Royal Station freight and livestock manager Luke Bavistock - Stock & Land

EU Herefords top at 402c/kg

Murray Arnel | Stock & Land

"Buying interest was again widespread, with processors, feeders and northern orders all active while southern interest lay between South Gippsland, Southeast SA and local district orders.

Tim Jewell, Landmark said that all who participated would have been more than satisfied with the result."

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'Premium grassfed programs drive buyers to pay to 377c/kg'

Queensland Country Life

"The run of whiteface weaner sales finished the week at Wodonga on Friday with autumn 2017 drop steers hitting 377c/kg and heavy heifers up by $50 a head.

Selling agents Elders and Landmark yarded 2934 Hereford, Black Baldy and Euro cross cattle for the NLVX Wodonga Premier Annual Grown and Weaner sale.

The week finished off with a bang as buyers were greeted by row after row of quality Hereford steers and heifers."

Read the full article here 

'Weaner sales kick off well at Hamilton'

The Standard | Murray Arnel

"Two South Australian feedlots and two live export orders were the main supporters of the Angus steer yarding, which also drew restocker competition from central and southern NSW and west and south Gippsland but attracted only limited local interest.

One of the main highlights of the sale was a sustained interest in EU-accredited stock that drew a 10 to 15 c/kg premium throughout the day. 

Specialist lot feeders, Thomas Foods, Murray Bridge and Princess Royal Station, Burra, both from South Australia were the principal drivers of the EU premium. However restocker orders also retained a healthy portion within the EU-system beneath the weight required by the major feeders."

Read the full article here 

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'Hamilton weaner calf sale: Selling season gets into full swing'

The Weekly Times | Kate Dowler

"Thomas Foods International, Elders Melbourne and Princess Royal were also active, buying heavy feeder EU-accredited steers while Landmark International bought calves at the lighter end."

“I’m paying rates of about 15c/kg higher than what I’d like to for crossbreds, given where the market is at the other end, I’d like to be paying 290c/kg-300c/kg at the moment, and on the blacks, 300c/kg-310c/kg but Ive had to pay up to 325c/kg,” - Luke Bavistock 


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 Princess Royal’s Simon Rowe and Burra Hospital’s Chris Landorf with the new blood collecting chair.

'Princess Royal Station digs deep for Burra Hospital'

The Northern Argus | Hedi Thompson

"Employees, friends, supporters, buyers and the family of Princess Royal Station dug deep at their annual Christmas in July celebration.

Princess Royal Station owners Simon and Andrea Rowe are strong supporters of the community and at the show Simon decided to raise funds for the community." 

Read the full article here

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'Mid North feedlot to be crowning glory of SA's beef industry'

The Stock Journal | Catherine Miller

"Ms Rowe is excited about the opportunity for the family business and the local community, with their staff of about 50 set to grow.

It buys cattle from across SA, Vic, southern NSW and the NT, with its feedlot entry weight 340kg to 500kg."

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Princess Royal Station beefs up its SA cattle numbers in feedlot expansion

The Advertiser | Belinda Willis

"It’s yet another commercial triumph for the award-winning company that has achieved rapid growth over the past 15 years.

The business is now made up of about 14 properties, including 5000sq km of station country and 40,500ha of farmland across the state.

On the back of a rich history in cattle trading, owner Simon Rowe bought the Princess Royal Station in 2002 with his father, Robert Rowe, who had previously earned industry prominence through starting the T&R Pastoral Company."

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'Prices strong at Naracoorte'

The Stock Journal || Paula Thompson

"Princess Royal's Simon and Jack Rowe bought a number of pens at Naracoorte, including the first offered, 14 Angus steers from Fisher Clover Ridge Pastoral, Marcollat, for $3.60/kg."


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'Bull sale sets Coolana records'

Stock & Land 

"COOLANA Angus set a record bull price and sale average last Wednesday.

Mark, Anna and Max Gubbins’ decision to combine their annual South Australian and Victorian autumn Angus bull sales into one only sale at Chatsworth paid off, with strong support by both local Victorian and interstate buyers.

The 130 Angus bulls all sold to $17,000 and averaged $7588, both being new records for Coolana."


Read the full article here 

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'Cattle Market Set to Sizzle for a While Yet'

The Stock Journal | Shan Goodwin

"JBS Australia livestock buyer Jody Darcy competes against Princess Royal livestock manager Luke Bavistock, Burra, SA, for pens at the Casterton weaner sale in Victoria last week. PHOTO: Annabelle Cleeland."

Read the full article here. 

Read more about our Buying Services here. 


'Mt Gambier hosts Angus Roundup'

The Stock Journal | Catherine Miller

Princess Royal Station were proud sponsors of the 2017 Teys Australia Angus Youth National Roundup. The event was held in Mt Gambier, South Australia. 

"About 120 entrants from SA, Qld, NSW and Vic, plus Canada, New Zealand and Finland, participated in lectures on ruminant nutrition, marketing, reproduction and creating a business, as well as parading their bulls, heifers and steers and junior judging."

Read the full article here.

Read more about our community support initiatives here.


'Princess Royal controls own destiny through on-farm production' 

The Weekly Times | A Story by Jamie-Lee Oldfield

"FOURTEEN properties, including 5000 sq km of station country and 40,500ha of farming land, make up Princess Royal. 

When you drive around the operation based at Burra in South Australia, and Simon Rowe says he has trouble sitting still, it is easy to believe him.

It is a mix of breeding, grazing and cropping, with a feedlot, vineyard and live export holding facility thrown in for good measure."

Read more of The Weekly Times article here 


Bright Sparks 

The Outback Magazine | A Story by Ken Eastwood

Princess Royal Station, Simon Rowe and Katherine Rowe featured in the Oct/ Nov 2016 edition of The Outback Magazine in an article written by Ken Eastwood on renewable energy and sustainability.

"Wind turbines also adorn the hills at Mackerode, part of the 10-property portfolio of Princess Royal Station, one of the largest employers around Burra, in the Mid North of South Australia... Head of the whole shebang, Simon Rowe is keen for the operation to be as sustainable as possible, and that includes converting all the diesel generators to solar."

Read More of Ken Eastwood's Outback Magazine Article Here & Buy Your Edition to Read the Full Article.  

Read More About Our Environmental Practices Here:


Rare Surprise for Burra's Black Angus:

Inside South Australia

"Burra’s Princess Royal Station owner, Simon Rowe, was more than a little surprised when his black angus beef grabbed silver at this year’s World Steak Challenge in London.

It’s not that he didn’t believe his premium grain-fed beef deserved the international recognition – it’s just he had no idea his company’s product was in the competition.

“The first we knew was when the results came out so it was a major surprise – we were really stoked,” says Simon."

Read More of Inside South Australia's Article Here:


Royal's Black Angus Awarded on World Stage

The Burra Broadcaster

"On Friday September 23, Teys Australia announced that their Teys Premium Black Angus Grainfed beef from their Naracoorte Plant, supplied by Princess Royal Station Feedlot was awarded a Silver Medal at The World Steak Challenge 2016!"

Read More of the Burra Broadcaster's Article Here:


Princess Royal on London Stage

Northern Argus Atricle

“We would like to publically congratulate Teys and thank them for announcing that it was the beef supplied by Princess Royal that secured the silver medal. 

“It is not only a testament to what we do and what we believe in, but it just shows that hard work does pay off, putting South Australian beef on the map.”


Read More of the Nornern Argus's Article Here:

World Steak Challenge Logo

Silver at 2016 World Steak Challenge

Teys Certified Premium Black Angus Beef Sourced From our Very Own Feedlot Won SILVER at the 2016 World Steak Challenge held in London!

Teys Certified Premium Black Angus Beef announced that the Black Angus Grain Fed beef that was supplied by Princess Royal Feedlot won Silver in London at the World Steak Challenge! We are over the moon with this latest achievement, not only for us but also for Teys Naracoorte and the Australian Beef Industry. Well done Teys and thank you. 

If youre interested in learning more about the challenge check out the article here:

Jack's Creek and Australia Retain World Steak Challenge Title - Aidan Fortune, Global Meat News, 2016


Jack, Luke and David Woolard at the Alice Springs Sale, NT

Stock Journal Atricle 

Alice Springs Sale Red Hot

Overall, there were 2029 steers weighing up to 400kg yarded. They sold from $2.85-$3.54/kg and averaged $3.39/kg. Princess Royal's Jack Rowe and Luke Bavistock attended the sale and are pictured above with Teys Australia's David Woolard.

Read the full article here.

Princess Royal Station's Simon Rowe hands over the cheque to Meals on Wheels Burra chair Bev Fleming and treasurer Peter Ferris.

The Northern Argus

Meals on Wheels Burra receives generous donation from Princess Royal

On Tuesday, July 12, Princess Royal representatives presented a cheque to Meals On Wheels Burra treasurer Peter Ferris and chair Bev Fleming at the Burra Hospital. 

“It’s an important service, that any community needs access to,” Princess Royal’s Simon Rowe said.

Read the full article here

Jack Rowe with the top-bid Angus bull from Coolana.

Stock Journal Article

Repeat Buyers Buoy Coolana Sale

COOLANA’S SA autumn bull sale at The Basin sale complex, Willalooka, on Wednesday last week was a great success with a total clearance of 58 bulls for a $5896 average – up $1229 on last year.

Read the full article here.

Stuart Creek Muster 

As part of Princess Royal Station’s ongoing dedication to community spirit and support, we took part in an initiative helping to educate rural children in agriculture, 2013. Supplying the feeding facilities for the children’s cattle, Princess Royal Station is proud to have been a part of this wonderful program.


Farm Weekly

New Addition to 'Royal' Family

"Cropping manager at Princess Royal Station, Shawn Rayson said they were always looking to be more efficient and increase productivity on the station’s 8200 ha cropping program."

Read the full article here



Australian Country Living Magazine

Mackerode Station Features in Australian Country Magazine

This issue we’ve again travelled all over the country to put together a remarkable clutch of stories about some amazing people and places. In South Australia we visit historic Mackerode station...

See the full feature here.

Princess Royal Station Jack and Luke

Jack Rowe and Luke Bavistock Make It Into The Stock Journal

Princess Royal staff members Jack and Luke made it into the Stock Journal article during their time at the Naracoorte Weaner Heifer Sale, where large lines of exceptional quality heifers left buyers spoilt for choice. 

Read the full article here. 


Stock Journal Article

Royal Success for Burra Station

It is difficult to comprehend the size of Princess Royal Station, from the 40,000 hectares of land surrounding Burra and properties in the Flinders Ranges to its 29,000 head of cattle.

On the back of a rich history in cattle trading, the Rowe family has grown the operation exponentially in the past five years....

Read the full article here.

Princess Royal Station Telstra Business Awards

2015 Telstra Business Awards Success

In the face of adversity, family-owned livestock business Princess Royal Station has risen to become a highly respected large-scale livestock enterprise. Situated in SA’s historic pastoral centre of Burra, it was formed in 2003 from an existing business, T&R Pastoral, by Simon Rowe and his father and industry figure, the late Robert Rowe. Applying a lifetime of passion and skill the pair have forged a business in breeding and preparing premium cattle for domestic and overseas sale, and trading of cattle, sheep and lamb.

Boasting its own freight division for livestock transport, they also produce one-third of their feed requirements from their large scale cropping program. Despite setbacks of drought, fire and the loss of Robert Rowe, the business has thrived as one of the area’s major employers and holds contracts with Teys Australia and Woolworths Limited.

"We’re always looking at new procedures, methods and technology to ensure our end product is constantly of premium standard, as demanded by the international marketplace." - Simon Rowe, Director Princess Royal Station

Winner: 2015 Regional Business Award

Watch the video here.

Winner: 2015 Medium Business Award 

Watch the video here.

Princess Royal Station Telstra Business Awards

Northern Argus Feature Article

Princess Royal Station at Burra has been named SA Regional Business of the Year and SA Medium Business of the Year in the Telstra South Australian Business of the Year awards. 

The family-owned livestock and cropping business were announced winners at an awards ceremony at the Adelaide Convention Centre on July 10.

The highly-respected enterprise was formed in 2003 from an existing business, T&R Pastoral, by Simon Rowe and his father, the late Robert Rowe...

Read the full article here.

Article By Jon Condon, 11 August 2015

Beef Central Article

"SA's Princess Royal to fly flag for beef at Telstra's National Business Awards"

Read the article here.


Australian Country Magazine Feature 

A beautiful insight into the Princess Royal family and station. 

Read the article here. 

Princess Royal Station Mackerode Homestead

A Home with History

Australian Country Magazine Feature Article

Katherine Rowe is the new custodian of historic Mackerode homestead at Burra in South Australia’s Mid-North...

Read the article here.

Simon Reads Bobs Book - Bob Rowe The Great Cattle Trader

Stock Journal Article

Sale-o for tome on cattle empire

"BOB Rowe relished the challenge of making something out of nothing.

It was this ambition which saw him become a giant of the Australian meat and livestock industry, dealing with producers from the South East, to the NT and WA's Kimberley region." 

Read the full article here.

Read more about Bob Rowe here